If you’re looking to make a mark in the world of digital marketing, learning SEO is an absolute must. And who better to learn from than the top SEO experts themselves? One of the biggest advantages of following SEO experts is that you get access to their expertise and guidance. These experts have a deep understanding of how search engines work and what it takes to rank high in search results. They can teach you the best practices, techniques, and tools to optimize your website and improve its visibility. In this way, your SEO learning curve is pretty fast, rather than when you try learning it yourself.
But who are the top SEO experts in the world to learn from? Who knows how to get your website ranking at the top of Google? If you are a beginner in SEO, this article will help you with the top SEO experts you can learn from. These SEO professionals know everything about SEO and are the founders of leading SEO agencies. So without further ado, let’s get started.
1. Rand Fishkin
Rand Fishkin is one of the top SEO experts and has been in the SEO industry for more than 20 years. He founded the company SEOmoz which was a blog that used to give people useful information on how search engines work. This was later rebranded as Moz.com, a SaaS company that has become the industry standard for measuring SEO efforts by most SEO professionals and agencies.
He is a leader in the SEO industry and his whiteboard friday video series is one of the most popular video series on SEO. He is also the author of three best selling books – The art of SEO, Inbound Marketing and SEO, and Lost and Founder: A Painfully Honest Guide To The Startup World.” Currently, he is the founder and CEO of Sparktoro, an audience research platform. He spends his days speaking at different conferences, events, podcasts and helps people through his content.
Top Resources
Books:
The Art of SEO, Inbound Marketing and SEO, Lost and Founder: A painfully Honest Guide to The Startup World.
Businesses
MOZ, SPARKTORO
Resources
Whiteboard Friday Video Series
“ I have never seen and never worked with a large site where improving crawl bandwidth didn’t mean significant increases in organic search traffic ~ @randfish“
2. Neil Patel
Neil Patel is one of the most famous SEO experts in the world. He is the founder of companies like Crazy Egg and Hello Bar and has already established multiple businesses worldwide. His blog neilpatel.com is the authority in the field of SEO and content marketing and there is no topic on marketing for which his blog doesn’t rank on the first page. He provides detailed, in-depth information which is an ultimate resource to learn SEO.
The Wall Street Journal calls him a top influencer on the web. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a Top 100 entrepreneur under the age of 35 by the United Nations.
Once you subscribe to his newsletter, you get daily tips on SEO and content marketing in the form of short videos. His keyword research tools like Ubersuggest and AnswerthePublic are notably used by most SEO professionals and marketers. He also has a free training series on topics like SEO, ecommerce, content marketing and Social media which are a wealth of free SEO resources that any beginner in digital marketing can benefit from. His agency NPDigital also helps businesses and agencies grow their online presence and revenue through digital marketing.
Top Resources
Books:
Hustle: The Power to Charge Your Life with Money, Meaning and Momentum
Businesses
CRAZY EGG, QUICK SPROUT, HELLO BAR, KissMetrics, NPDigital
Resources
” Don’t optimize for conversions, optimize for revenue ~ Neil Patel “
3. Brian Dean
Brian Dean is widely recognized as one of the top SEO experts in the world because he is the founder of Backlinko. Through his website, Backlinko, Brian shares valuable insights and practical tips on search engine optimization and he has helped countless businesses improve their online visibility and increase their organic traffic.
As one of the best SEO experts, Brian Dean has a unique approach to SEO that sets him apart from others in the field. He emphasizes the importance of high-quality backlinks in boosting a website’s search engine rankings. His approach focuses on creating linkable assets and implementing effective outreach strategies to earn authoritative links from reputable websites. By following his techniques, businesses can effectively enhance their online presence and attract more organic traffic.
Backlinko, Brian Dean’s website, is a treasure trove of valuable SEO information. It offers comprehensive guides, case studies, and tutorials that cover various aspects of search engine optimization. From on-page optimization to off-page strategies, Backlinko provides actionable insights that businesses can apply to improve their rankings in search engine results pages. Backlinko.com has also been listed by Forbes as a top “blog to follow”
If you haven’t subscribed to this email list yet, you can do so here to get valuable SEO tips to your inbox.
Building backlinks with outreach and other off-page SEO strategies is a much wanted skill in the SEO world. If you want to learn this, Brian Dean is the best SEO professional to learn from.
Top Resources
Books
He has written around 40-50 books with topics ranging around social media, SEO strategies, copywriting and SEO tools. His most popular book is “Lazy person’s guide to framing – decoding the news media”.
Businesses
Founder – Backlinko
CEO – Exploding topics
Other Important links
Subscribe to Brian’s Newsletter
Like links, the tweets a page has can influence its rank on Google ~ @BrianEDean
4. Danny Sullivan
Danny Sullivan is the founding editor of Search Engine Land , Marketing Land , and MarTech Today. He also serves as Chief Content Officer for: Third Door Media . Search Engine Land is an industry publication that covers news and information about search engines, search marketing, SEO , and SEM topics. Their newsletter is the go-to source for breaking search marketing news, analysis, expert intelligence, and buyer guides on the latest marketing technology solutions.
Third Door Media also produces the SMX :Search Marketing Expo conference series, which attracts thousands of viewers across the world. With an emphasis on search marketing, their free LIVE online training sessions provide insights on latest algorithm updates, platforms, trends and technologies.
As a former analyst and journalist, he spends his free time writing on his personal blog – dannysullivan.com. Also watch out for Danny’s tweets as he reacts very fast to industry changes, scandals and news and is usually known for his unprejudiced and authentic judgements.
H3: Top Resources
Businesses
Founder – Search Engine Land, Marketing Land, Martech today
Chief Content Officer – Third Door Media
Other Important links
search marketing expo – SMX 2023
Visit this page to receive online training for the SMX advanced online series. The registrations for the SMX Next online series starts in early September 2023.
Save this link for the future.
With a plethora of content like blogs on GA4, SEO, PPC and for each of the platforms, searchengineland.com is definitely a SEO resource to be bookmarked for later use.
Search has his cousin called discovery and social is very strong at providing that ~ @dannysullivan
5. Stephan Spencer
Stephan Spencer is widely recognized as one of the best SEO experts in the industry. His journey began back in 1994 when he launched his first two websites, Innsite and writers.net.Over the years, he founded Netconcepts, initially a web design agency that eventually evolved into an SEO firm.
One of Stephan Spencer’s notable contributions was the creation of the pay-for-performance platform called Gravitystream in 2003. This platform utilized proxy server technology for optimization purposes. It showcased his innovative thinking and willingness to explore new avenues in the SEO field.
In addition to his practical experience, Spencer has shared his knowledge through various channels. He co-authored the book titled “The Art Of SEO,” which has become a go-to resource for individuals seeking to learn about SEO. Furthermore, he actively contributes to marketing journals and blogs such as Search Engine Land and CNET, offering valuable insights and guidance.
Stephan Spencer is one of the top SEO experts and there are several key lessons that aspiring SEO professionals can learn from him. Stephan Spencer is constantly researching and experimenting with new strategies, and this dedication to learning is a valuable trait to adopt. Additionally he emphasizes on data-driven strategies to measure and optimize your results in SEO. If you want to excel in the field of data-driven SEO, then Stephan Spencer would be the best SEO expert for you to follow.
Top Resources
Books
The Art of SEO
Google Power Search
Social eCommerce
Podcasts
Marketing Speak
Get Yourself Optimized
Other Important links
With a multitude of courses, blog posts, powerpoints, PDFs, videos and guides, his website is the ultimate power-packed content hub for people interested in SEO.
The three pillars of SEO are content, architecture and links. Fortify these pillars through engaging content, concise hierarchical site structure, and interesting and trustworthy backlinks ~ @sspencer
6. Matt Cutts
If you are in the field of SEO, you should definitely be following Matt Cutts. In the past, his official twitter account was usually the first to report any Google search engine updates, algorithm changes etc. He also served as the head of the Google webspam team and hence he is one of the top SEO professionals to help you translate the Google search changes in a way that the tech community can understand.
He is very active on Twitter and engages pretty well with his followers. Hence, don’t be surprised if you receive a reply from him for your SEO queries. While he is no longer working in Google, his insights are still great for anyone working in the SEO or tech fields.
Top Resources
Rather than scrolling down the page through a slew of ads, users wants to see content right away ~ @mattcutts
Top SEO Experts to Follow on Linkedin
1. Daniel Foley Carter
Daniel Foley is one of the top SEO experts with over 20 years of experience providing non-linear SEO auditing, consulting and overall delivery. He has around 60K followers on Linkedin and writes highly intuitive and experienced posts about SEO. He is also the founder of SEO Stack IO, a SEO big data platform for mid-level SEO executives. SEO Stack provides a range of SEO functionalities from professional content auditing to intent mapping.
His SEO consultancy in the UK, Assertive also provides specialized SEO services for serious businesses looking for dedicated SEO expertise.
Daniel is the guy to follow if you want to cut beyond the clutter and get access to serious actionable information about SEO.
Businesses
Not enough SEOs implement testing as part of their strategy – to this date I still see people a year into a campaign – having not conducted any testing. ~ @foley_seo
2. Fery Kaszoni
You can learn a great deal about SEO just by following Fery Kaszoni’s LinkedIn posts. He regularly shares SEO case studies and experiments, offering valuable insights into the field. For example, in this particular Linkedin post, he shares how he successfully generated an impressive 4 million organic traffic within a span of 12 months.
For those interested in link-building, Fery Kaszoni is one of the best SEO experts to learn from. His digital PR link building agency, Search Intelligence Limited, holds the distinction of being the fastest-growing digital PR agency in the UK.
With Fery Kaszoni’s expertise and hands-on experience in the SEO industry, he serves as an exceptional mentor for individuals seeking to enhance their knowledge and proficiency in the field of SEO and link-building.
Important Links
PR link building doesn’t always mean heavy datasets. Sometimes, even simple statistics, presented in a clever way to the press, can land massive links. ~ @FeryKaszoni
3. Andrew Holland
Andrew Holland is an experienced digital marketer and one of the top SEO professionals and he provides clear and actionable information on SEO. He has a great ability to explain SEO in a simple and engaging way and if you are a beginner in SEO, you can derive great value from his Linkedin posts.
He is currently the director of SEO at JBH, an award-winning Digital PR and SEO agency. His SEO background stems from a 17-year career in the police, where a number of years were spent within intelligence, utilizing SEO within internal systems to catch criminals.He is also an expert contributor for publications like Search Engine Land, Marketing Week and Backlinko which demonstrates him as a top SEO expert
Books
In a world where skills are taught for free on YouTube, we must up our game to ensure that SEO gains a bigger piece of the marketing budget. ~ Andrew Holland
4. Eli Schwartz
Eli Schwartz is also one of the top SEO experts, boasting over a decade of experience in devising and executing successful SEO and growth strategies for prominent B2B and B2C companies. As an organic growth marketing expert, he specializes in aiding large businesses to scale their revenue by aligning their marketing efforts with the genuine needs and preferences of their target audience.
Eli Schwartz is renowned for sharing his invaluable insights at various events and conferences, where he emphasizes the advantages of transformative marketing. His expertise lies in guiding businesses towards growth by connecting with the right audience, a critical factor in achieving sustainable success.
The turmoil unleashed by new AI tools and a changed landscape will be the best thing ever for SEO. There will be massive demand for smart SEO’s to help navigate the confusion. ~ Eli Schwartz
About The Author
Harshwardhan is a Google SEO specialist who has been helping businesses rank on the first page of Google since 2010. As the CEO and founder of SEONerds Digital Agency in Indore, he ensures that his clients receive the best possible results like increased organic traffic, sales qualified leads and ROI through proven data-driven techniques. He is also the acclaimed author of the world’s first eBook on Data-Driven SEO. Contact him for professional SEO services for your website.
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